Switchblade Kuala Lumpur, a rockabilly lifestyle outlet is proud to present Malaysia’s first ever Kustom Kulture & Hot Rod Show. The show was called Art of Speed Malaysia and its tagline, “Celebrating Art in Automotive Culture” basically explains the urban couture that Switchblade is promoting.
Our first event was held at Publika, Solaris Dutamas on 23 & 24 June 2012.
Art of Speed Malaysia showcased the finest in contemporary and classic interpretation of art in the automotive scene. This event is modeled after the highly successful “Mooneyes Yokohama Hot Rod & Custom Show” which is an annual event in Japan and 2012 marked their 21st anniversary.
Our event featured artwork in various formats including canvas, poster, moving visual, sculpture and rolling art. Exhibitors were exclusively invited to the show promising a quality show for the spectators.
Art of Speed Malaysia 2012 saw participation from three International builders from Jakarta, Bangkok and Singapore. We also had a surprise visit from Japan. A representative from Mooneyes Japan was here to join in the show.
The topping of the show was the Midnight Cruise event where traffic police escorted a parade of customized choppers and hot rods, vehicles which can never be registered in Malaysia, for a drive around the city. Among other highlights were our Builder’s Forum: The first ever builders forum to be held for automotive event.The panelist were James Wong (Tedco Malaysia), Sallehuddin Hamzah (Classic bike enthusiast and builder from Malaysia), Matthew Lim & Teresa Tay (Vicious Cycles Singapore), Veroland (KickAss Choppers Jakarta) and Thor Pongsivapai (Thor Chops & Kustoms Bangkok). We also had our own Art of Speed Malaysia 2012 Mini Concert : Artist line up were Altimet, Tiga Swagger, Kaka Azraff, 3Kustik, Majesty, Kugiran d’Tepi Pantai, The Malayan, LOKA Band, Nifael Blues Band, Aryan Band and special B-Boy Battle 2012 judged by Wakaka Entertainment crews.
The event captured approximately 12,000 visitors based on hourly foot traffic for both days. As for media participation and support, the event saw a tremendous coverage from TV3 Melodi, NST CBT, AUTO BH, Harian Metro, Kosmo, Top Gear Malaysia, Auto Maskulin, WTR, Chopper Rocker, On The Road, The Score, and also on-line news blog portal such as Motor Trader, 7Tune, etc. We also had support coverage from Japan Mooneyes website, ChiangMai Thailand Real Biker magazine, Singapore on-line site Streething and also blogger from Indonesia.
We are back this year and we promise you a quality show and a festival that will be a memorable one!